A Research Platform for Singapore

Mobility Personas in Singapore


The Mobility Personas for Singapore were developed based on a series of individual interviews with local residents to understand their mobility experiences. The cards depict the personas through visual representations and accompanying descriptions detailing their background, motivations and frustrations.


The cards are available for non-commercial, academic use. Please fill in the form below for a download link.



© Penny Kong, 2019

Terms of use

The Mobility Personas for Singapore are published under an Attribution-NonCommercial-ShareAlike 4.0 International Creative Commons licence (CC BY-NC-SA 4.0). This means that you are free to build upon or modify the work and share the Mobility Personas for non-commercial purposes as long as you give appropriate credit, provide a link to the license, and distribute the work under the same or a compatible licence. You must also indicate if changes were made.

Follow-up Feedback

As part of the development of the Mobility Personas Cards, we would like to obtain feedback from researchers and other parties who have used the cards. We will contact you either during or at the end of your study with some follow-up questions about the Cards.


Kong, P., Gill, A., Cornet, H., & Frenkler, F. (2019). Mobility Personas for Singapore. Singapore: TUMCREATE.


CC Reference 

"Mobility Personas for Singapore" by Penny Kong is licensed under CC BY-NC-SA 4.0.

Request for Download Link

Please fill in the form below for a download link.